Enter the Insider Community - the key to building longer-lasting relationships and encouraging customers to continue to share data and opt-in to your marketing. Digital advertising spend is forecast to increase to over 600bn dollars worldwide by 2024.Īs a result, marketers are left bearing all the costs of maintaining footfall, but are unable to collect the data required to deliver the personalized experiences that will keep customers coming back. From the introduction of cookies in the 90s to the ever-growing collection of affordable acquisition channels like Facebook, Instagram and TikTok, marketers have been able to unlock and use a treasure trove of customer data.įast forward to today and that window of opportunity is quickly closing as GDPR, iOS updates, and the coming “cookiepocolypse” are all impacting a marketer’s ability to understand and communicate with individuals.Īs we try harder and harder to counter this opt out by reaching and acquiring more new customers, those channels that were once affordable are becoming less so. It wasn’t just ecommerce that became accessible, but customer data, too. Self-service platforms like Shopify, BigCommerce, and others have seen the world of online retail change beyond recognition as ecommerce became accessible to all. The last twenty years have been a golden age of ecommerce.
What do you think are the hottest sparks that have ignited these shifting opportunities?Ĭharlie: At LoyaltyLion, we believe that we have now entered a new phase of ecommerce - the ‘opt out era’.
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eCommerce success and ad spend seemed to have always gone hand-in-hand, but as your new report Community Matters: Crack the ecommerce growth formula details, there is a major shift that is telling us that “there are other ways”, such as building a community of insiders. TWM: Now focusing on the reason for this conversation. Brands use LoyaltyLion to create a loyalty program that goes beyond points and rewards, driving greater customer lifetime value, and cost-effective acquisition through better customer relationships. TWM: Can you quickly tell us about LoyaltyLion?Ĭharlie: LoyaltyLion is a data-driven loyalty and engagement platform, powering sustainable growth for over ten thousand ecommerce businesses around the world. The challenge of engaging and retaining customers online.
A challenge that was only going to get worse over time. I wanted to build a successful business, but I wanted it to be something that would help other entrepreneurs solve a significant challenge. But it wasn’t long before I felt pulled back to my passion for entrepreneurship. I then went on to become a technology consultant at Deloitte with the aim of gaining exposure to as many businesses as possible.
However, after spending my final year of university building lists of business ideas rather than revising, I graduated and undertook a placement year at the Foreign and Commonwealth Office. So much so that I started my first business as a young child, selling chicken eggs on the side of the road. I had always wanted to be an entrepreneur. Can you fill us in on your background? Have you always been in the loyalty marketing industry, or did you start somewhere else?Ĭharlie Casey (Charlie): I started somewhere very different. The Wise Marketer (TWM): Executives in the loyalty business seem to have varied backgrounds.
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